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Different: Escaping the Competitive Herd Youngme Moon
Publisher: Crown Business

Sep 8, 2013 - According to Youngme Moon, a Harvard Business School professor and author of Different: Escaping the Competitive Herd, there are two main types of consumers within a general audience: the connoisseur and the novice. How are you going to play them up, so you stand out more? May 14, 2012 - In a world of branding sameness, these brands re-kindle the senses. Feb 8, 2014 - For a petite volume, “Different” has a valuable and important message that should not be missed by startup founders. Posted on 8 Dec 11 by Winvestor http://www.amazon.com/Different-Escaping-Competitive-Youngme-Moon/dp/0307460851. Crown Business, 2011, 288 pages. Oct 17, 2011 - Do they even care about our carefully crafted 'points of difference' and 'reasons to believe'? Different: Escaping the Competitive Herd by Youngme Moon. Nov 6, 2013 - Different: Escaping the Competitive Herd by Youngme Moon download book. Dec 8, 2011 - แนะนำหนังสือ Different: Escaping the Competitive Herd แต่งโดย Youngme Moon. Jul 1, 2010 - ISBN13: 9780307460851Condition: NEWNotes: Brand New from Publisher.